ABOUT
Built inside production. Scaling globally.
Industrial automation works at scale when robots, software, and operations move in concert. That's what Idealworks has been engineering since 2020. Born inside BMW Group production, now orchestrating 1,700+ robots worldwide.
Origins
Born on the factory floor
Idealworks began inside BMW Group's innovation lab in 2015. Five years of exploration and testing on the production floor made one thing clear: BMW Group needed an autonomous mobile robot that could withstand and keep up with the harsh production environment. Nothing on the market was reliable enough.
The iw.hub became the first autonomous robot deployed inside BMW Group's plants — CE-certified, production-hardened, and able to handle scalable material flow.
Solving the hardware problem revealed the next layer: getting robots, people, and systems to work together across vendors, shifts, and systems never built to talk to each other. That required something the hardware alone couldn't provide. That's what Idealworks OS (formerly AnyFleet) was built for.
Today
One of Europe's largest robotics groups, present across continents
Idealworks was fully acquired by Agile Robots SE in September 2025, moving from BMW Group subsidiary to part of one of Europe's largest robotics groups. BMW Group remains one of Idealworks' largest customers; the Munich headquarters and product roadmap did not change. In April 2026, Idealworks Inc. opened in Greenville, South Carolina, bringing the full orchestration system to the North American market.
Different industries, different demands, one orchestration layer.
11+
Years of production-floor automation
140+
Specialists worldwide
1,700+
AMRs/AGVs orchestrated globally
24/7
Global operation across all customer sites
On both sides of the Atlantic
Global headquarters
Munich, Germany
North American headquarters
Greenville, SC, USA
Awards
IFOY Award Winner 2021
Idealworks AMR internationally recognized in the category 'AGV/AMR'.
NVIDIA Solution Advisor: Consultant
Certified NVIDIA Solution Advisor providing consulting on GPU-accelerated perception, simulation, and robotics system intelligence.
Materialfluss Product of the Year, 2026
Awarded 3rd place in the Software category for the Idealworks OS.
IFOY Award Winner 2026
Idealworks OS wins IFOY Award in the category 'Intralogistics Software'.
Partners & standards
Actively orchestrating with these industries
Automotive & mobility manufacturing
OEM plants and Tier-1 suppliers; Idealworks' founding vertical
Enterprise manufacturing
Large-scale discrete and process manufacturing environments
Intralogistics & material handling
Internal logistics, goods-to-person, and high-throughput warehousing
Logistics & fulfillment
E-commerce fulfillment and multi-site logistics operators
Agriculture & heavy machinery
Agricultural OEM assembly and component logistics
Applied robotics & semiconductor
Precision manufacturing environments requiring mixed-fleet coordination
Meet the leadership team
CEO
Michael Alexander Schneider
With over 22 years of executive experience across automotive and technology, Michael leads the company's vision to build the orchestration backbone for industrial automation.
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CTO
Jimmy Nassif
Joining Idealworks from BMW Group, Jimmy leads Idealworks' technical direction across AI, simulation, and the Orchestration System — and is the author of Synthetic Data: Revolutionizing the Industrial Metaverse (Springer, 2024).
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CRO
Boulos El Asmar
A computer engineer and AI researcher who joined Idealworks from BMW Group, Boulos leads the engineering and research teams building Idealworks' robotics and intelligence stack.
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CCO
Markus Schmermund
With over 20 years in commercial strategy, Markus leads Idealworks' go-to-market, partnerships, and global expansion — including the launch of Idealworks Inc. in 2026.
View LinkedInWhat unifies Idealworks
Long-term partnership
Idealworks has facilitated BMW Group production continuously since 2020. We build relationships the same way — for the long term, not the pilot.
Operational reliability
The benchmark is automotive production: three shifts, seven days, zero downtime tolerance. Every decision is made against that standard.
Accountability you can trust
Named customers. Real plants. Specific data. 30,000 missions per day, 98.5% availability. Proof over projections.
Practical innovation
Shipped software. Deployed fleets. Published standards. Everything claimed runs in production
